Building a brand: It’s all about image. Each company needs a logo to assist with image identity. Where would we be without the Golden Arches, Prudential’s Rock and Nike’s swoosh? A logo, their colors and tag lines allows the prospect to build a relationship with a company before or while they do business. Once the brand is identified, it needs to accompany all of your marketing efforts and penetrate throughout the corporate environment from the Receptionist to the CEO.